VanessaCreativeVisual Storyteller
Crafting visual experiences that transcend ordinary communication
I transform complex ideas into compelling visual narratives that resonate, inspire, and drive meaningful connections between brands and their audiences.
Creations
Activation Campaign
Designed a B2B thermal blanket activation campaign across social channels for Aletek, using targeted creative assets to promote safety, generate marketing-qualified leads and boost conversion opportunities.
POS Campaign
Designed and project-managed a brand refresh and national POS calendar direct mail campaign for Aletek, reaching all customers to reinforce brand presence and drive repeat engagement across sales channels.
OOH Campaign
Designed and implemented a national Out-of-Home digital strategy for Aletek that increased brand awareness and introduced safety messaging by precisely targeting FIFO transit routes and leveraging programmatic display technology across high-traffic CBD hubs nationwide.
Brand Guidelines
Produced global brand guidelines under the Built to Protect strategy, ensuring consistency across all channels. Streamlined workflows and strengthened brand recognition for Aletek.
Corporate Publication
Designed targeted ARTC Inland Rail branded long-format print publications as a strategic tool to help stakeholder engagement teams address communication challenges and foster stronger connections across the infrastructure program.
Expo
Created an interactive expo to tackle environmental and transport issues by immersing audiences in the advantages of e‑mobility, demonstrating Tritium's Veefil RT fast charger as a zero‑emission, high‑comfort, rapid‑charging solution for cleaner, healthier cities.
Brand Identity
Selected by Promopress (Barcelona) via Behance to feature my Silk Mill hotel identity in the international branding publication Do Not Disturb – Hotel Graphics and Branding. Evolved the concept from initial sketches for a fictional hotel into a complete brand identity across multiple touchpoints, now reaching a global audience.
Concept UI
Developed a street-to-digital activation concept for Georgia Ink, blending street poster with an interactive website (wireframe) to create a premium brand experience that repositions tattoo artistry as a personal symbol of empowerment and individuality.
Iconography
Created bespoke, hand-drawn icon sets representing Australian capital cities, regional townships, and distinctive landscapes. Designed to localise and humanise the Inland Rail infrastructure program, helping diverse communities better understand its purpose and real-world impact.
Infographic
Created high-level infographics that distilled dense, complex sports and healthcare analytics data into clear, visually engaging formats. These designs enabled executives, investors, and non-technical stakeholders to quickly grasp key insights and the value of SMG Technologies' predictive platforms.
Packaging
Designed retail packaging for Zencontrol's and Atom's B2B lighting product range, delivering a cohesive, branded solution that elevated shelf presence and reinforced market positioning.
Illustration
Illustrated brochure covers for ARTC community engagement materials in Victorian townships, supporting the rail infrastructure program by humanising complex information to better foster public understanding.
Logos
Logos for small business clients.
Pioneering the future of brand experiences across global markets